|Bestseller CJ Lyons|
Friday 17 April saw London Book Fair's first Fringe Festival. Foyles, London's biggest independent bookstore, opened its doors to the Alliance of Independent Authors, IndieReCon, and IAF15 organised by Triskele Books.
The atmosphere was buzzing from the opening minutes of the event, and from speaking to other attendees, there was more atmosphere in the room than in the whole of LBF at Olympia!
CJ Lyons opened the event explaining how by using the analogy of a blacksmith. Forge your first book with love and care, then keep honing your craft. Engage with readers. Don’t try to sell a million. Write something a million people want to buy. Not bad advice from someone who has now sold well into the millions of books. And food for thought for all authors in the room.
|L-R: Peter Urpeth, John Prebble, Nicola Solomon and Debbie Young|
|Dan and Rohan|
ALLi’s literary agent, Toby Mundy of TMA chaired a panel including Scott Beatty of Trajectory, book-scout Sharmaine Lovegrove of Dialogue Berlin & Fremantle Media, and Katie Donelan of BookBub to discuss how authors can sell more rights. Porter Anderson introduced SELF-e. Authors everywhere can sign up to get their ebooks into US libraries.
|Sharmaine Lovegrove, Scott Beatty, Katie Donelan, Toby Mundy|
Debbie Young and Piers Alexander introduced the new #Authors4Bookstores campaign. All writers and readers love bookstores and want to see at least one on every high street. This new campaign encourages and enables indie authors and bookstores to form mutually beneficial, supportive relationships.
|Dr Alison Baverstock, Robert Caskie, Porter Anderson, Robin Cutler|
Orna Ross & Porter Anderson wrapped up the conference with a look back at the last three years of ALLi and plans and hopes for the future. You can access all this and more via IndieReCon – talks, tips, ideas, videos and vast amounts of resources to peruse at leisure.
|The Indie Author Fair at Foyles|
The atmosphere was happy, friendly, communal and everything an indie author fair should be. Books were sold, contacts made, canapés devoured and wine consumed - and everyone went away happy and looking forward to the next IAF.
So, now we’re planning the next one. After a cup of tea.