Words. That’s what we think we deal with. They’re just words. But it’s what they stand for that can often cause the problems. A word that means nothing to one person can deeply offend another.
Initially we’ve got the difficulties involved with localisation. The bonnet of your car is a bonnet, unless you travel across the Atlantic in which case it becomes a hood. A cupboard in most of the world is just that, but in Ireland it’s a press. And so on.
Full article in the first issue of Words with JAM. Sign up now.